Kuula has been around since 2016 and it shows — in a good way. It's the platform most real estate agents already know, with MLS and Zillow sync built in and a genuinely mature tour editor. Mirame360 is the newer option: free, no separate paid tier, and built for the simpler case of "I have a 360 photo or video and I need to put it on my website." If you're choosing between the two, the honest answer is that it depends on whether you need the real estate plumbing or just a clean embed.
Both platforms accept footage from any 360 camera, including compact ones like the Ricoh Theta. Photo: othree, CC BY 2.0, via Wikimedia Commons.
What Kuula actually does well
Kuula reports more than 750,000 users and 2 million tours created, and the numbers track with what you'll find in reviews: people like it. The editor handles hotspots, floor plans, background audio, and interactive cards, and it takes input from pretty much any 360 camera or 3D render. The part that actually matters if you're weighing this against Mirame360 is the real estate integration — direct sync with MLS, Zillow, and Rightmove. That's not something a general-purpose embed tool replicates, and if your business runs through those listing platforms, Kuula wins this comparison outright.
Capterra reviewers consistently mention the interface is easy to pick up ("no web/programming know-how" needed, as one put it) and that support responds fast. The complaints that do show up are smaller: a cluttered media library once a project grows, occasional upload hiccups, requests for more hotspot types. Nothing that reads as a dealbreaker.
Where the free plan gets tight
Here's the part that doesn't show up in the marketing copy. Kuula's free Basic tier caps you around 100 uploads a month and compresses image resolution — often down to the 4K-6K range even if your source is sharper. Ads show up on free tours. Custom branding is locked behind Pro, which runs about $20/month billed annually; Business is roughly $48/month for white-labeling and heavier analytics.
Mirame360 skips that ladder entirely. Hosting, encoding, and embedding are free with no separate paid plan today, no monthly upload count limit, and no ads on the embed. The one real constraint is a 10GB per-file size cap — generous for almost any 360 video or photo, and full details are on the FAQ if you want to check codecs and formats before uploading.
That's the trade-off in one sentence: Kuula charges for the features a working real estate business needs; Mirame360 gives away the embed itself and doesn't try to be a sales-pipeline tool.
Getting it onto your actual website
Mirame360 encodes every upload into multiple bitrates automatically, so playback adapts to whatever connection the visitor has, and the embed itself — width, height, player profile (4K, 1080p, or auto) — is something you control per embed, at no extra cost. If you run WordPress, there's an official plugin with a Gutenberg block, a shortcode, and paste-a-link auto-embedding, so you're not hand-editing iframe code.
Kuula's export editor covers similar ground for website embedding, but branding-free embeds and MLS-ready output both sit behind Pro.
A real-world use case: an interior space captured as a single 360° panorama, the kind of shot both platforms are built to host. Credit: NOIRLab/NSF/AURA/P. Horálek, CC BY 4.0.
Multi-scene tours
Both platforms let you link several 360° scenes together with hotspots — walk from a hallway into a bedroom, or move room to room through a venue. Kuula's version is the more polished of the two, with floor plan support baked in. Mirame360's tour feature is newer and doesn't have floor plans yet, but it's free at any scale: no per-tour or per-scene charge, which matters if you're building tours for fun or for a small project rather than running an agency.
This is what a raw equirectangular panorama looks like before a viewer wraps it into an interactive sphere — the format both Kuula and Mirame360 expect on upload. Photo: Simon Inns, CC BY 2.0, via Wikimedia Commons.
So which one?
If MLS or Zillow sync is a requirement, this isn't really a contest — go with Kuula, and budget for Pro if you want branding removed. But if you just have 360 photos or videos and want them embedded somewhere without a monthly cap eyeing your workflow, Mirame360's free tier does that without asking you to upgrade for the basics. Browse what other people have embedded or create a free account and try it on your own footage — it takes a few minutes to see which one actually fits.
Cover photo: Stig Nygaard, CC BY 2.0, via Wikimedia Commons.
